On Thursday, July 12, 68 Recognition Club Trip qualifiers joined CEO David Cooper, COO Steve Servais, and several brokers to kickoff the official countdown to the trip during a party at the Leawood office – See the Pics. This Year’s trip takes place November 14-19 at the all-inclusive Westin Resort & Spa in Costa Rica. Party goers enjoyed lavish hors d’oeuvres as they got a sneak peek at the fun, adventure and relaxation that awaits them at this Central American paradise.

REAL Trends just released their list of ‘America’s Best Real Estate Professionals 2017’. BHGRE Kansas City Homes was well-represented with six of our own making the list.

  • Larry Stanley – Liberty Office
  • Lynne Matile – Blue Valley Office
  • David Mombello – Blue Valley Office
  • J & Company Real Estate Group – Northland Office
  • The Kauffman Group – Plaza Office
  • Nancy Ward Real Estate Group – PV/SL Office

Congratulations to the these agents for this much-deserved recognition. View complete list.

Source: REALTrends

Social media marketing is an important part of any real estate business. It’s crucial to share the right type of content in the right ways to generate leads and increase potential sales. At the same time, it’s not just about what you share but where you share it. Here are 9 social media platforms and how they can help you up your digital real estate marketing game. Read complete article.

Source: Ben Shephardson, RealtyBiz News, Monday July 16, 2018

Since the beginning of the year, mortgage interest rates have risen over a half of a percentage point (from 3.95% to 4.52%), according to Freddie Mac. Even a small rise in interest rates can greatly impact a buyer’s monthly mortgage payment.

First American recently released the results of their quarterly Real Estate Sentiment Index (RESI), in which they surveyed title and real estate agents across the country about the impact of rising rates on first-time homebuyers. Read complete article.

Source: Keeping Current Matters, July 2018

Starting next month there will be a new Facebook option on recognition ad order forms. You can choose to order a paid ad on Facebook to run for up to a month instead of in a printed publication. The ads costs $100, so your company subsidy will cover it with no cost to you.

While the new forms will not go out until next month, we are still offering the FB ad to those interested starting now. If you qualified for a rec ad in June and want one, please contact Josh Baldwin in marketing for more info.

A recent report from Barracuda Networks found that 87 per cent of respondents faced an attempted email-based phishing attack in the past year, making it clear that email-based phishing continues to be a major threat vector. But what happens when improved security defences and employee awareness training make email phishing threats less likely to succeed? Read complete article.

Source: Atif Mushtaq, IT Pro Portal, Wednesday, July 11, 2018

Kristi Goodloe of the Leawood office passed away Thursday, July 5. She was new to the company but was quick to make friends, eager to help and was a wonderful addition to our office. Prior to joining us she had a career in radio. She loved her new career and will be missed by all who knew her.

The Summer 2018 issue of Distinctive Collection is now available. Flip through this digital magazine to see some of Kansas City’s finest luxury homes priced from the $600Ks. From stunning, English Tudors to one of Kansas City’s historic homes, you’ll see beautiful interior and exterior photos, as well as details about these exclusive homes for sale. Share this e-magazine with your prospects and clients today who are searching for their next Kansas City luxury home.

Real estate professionals use catchy slogans to sound smart and help people remember them. And sometimes the same ones are used for decades. Over time, these cliches lose impact. Overused and cheesy slogans can drive clients away. Nobody wants a client to shake their head or roll their eyes when they read their marketing content. The goal is to use words that positively grab their attention. With that in mind, consider six real estate catch phrases you should stop using now. Read complete article.

Source: BHG Real Estate Blog, Wednesday, June 20, 2018

Shiv Nadar wisely said, “Adaptability and constant innovation is key to the survival of any company in a competitive market.” Real estate is a competitive industry. Creativity and marketing are crucial to achieve success and continue to build a thriving business. Try one or more of these five innovative real estate marketing tips you never thought of before. Read complete article.

Source: BHG Real Estate Blog, Wednesday, June 27, 2018